Beauty Industry

Carol’s Daughter Is the Official Partner of Disney’s ‘The Little Mermaid’

Will re-release three collections with limited edition packaging in honor of Disney Princess Ariel and the film.

April 28, 2023

Associate Editor

As the exclusive haircare partner of Disney’s “The Little Mermaid,” on April 24, Carol’s Daughter will re-release three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited edition packaging in honor of Disney Princess Ariel and the film.

All four products, featuring specially-themed packaging, will be available exclusively in stores, nationwide. The brand will also offer a Black Vanilla Kit, featuring its Moisture and Shine Leave-In Conditioner with a complimentary detangling comb and brush, as well as a Goddess Strength Kit, featuring the Divine Strength Leave-In Cream with comb and brush to help users strengthen and fortify their locks, available in stores and online.

Celebrating the Release of the New Film

“I am ecstatic to celebrate the upcoming release of ‘The Little Mermaid,'” said Lisa Price, Founder of Carol’s Daughter. “This is a full circle moment for so many Carol’s Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen – a moment in which Carol’s Daughter is proud to be part.”

“We’re so proud to celebrate the release of The Little Mermaid through our dynamic collaboration with Carol’s Daughter,” said Jan Coleman, Vice President, Global Marketing Partnerships, Representation & Inclusion at Walt Disney Studios. “Carol’s Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can’t wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters on May 26th.”

In celebration of the exclusive collaboration, 100 lucky Carol’s Daughter fans will also have a chance to win a pair of Fandango movie tickets to see Disney’s “The Little Mermaid” in theaters. Each submission includes entry for a grand prize, including a soundtrack of the film and Carol’s Daughter x Disney’s The Little Mermaid Limited Edition Products.